
Keith Prowse Travel 2
A reputed OEM guitar manufacturing brand with over 30 years of experience, HMI Guitars, required a modern corporate website that would allow them to display their rich legacy, products, and expertise. Their goal was to enhance their internet presence, attract more traffic, and generate quality leads. A user’s-centered redesign to offer a highly visual interface emerged to shout out their craftsmanship and catalyze further engagement for them.